I joined the Thunderbirds team to lead social media strategy and community building, helping to bridge the gap between their legacy fan base from the 1960s and the emerging Web3 audience. With the goal of launching a 10,000-piece NFT collection, my challenge was to onboard new collectors while re-engaging longtime fans, ensuring the brand remained relevant in the modern digital space.

Key initiatives included:

Community Collaborations & Twitter Spaces – Driving engagement and onboarding new audiences into Web3.

Strategic Giveaways & Digital Growth Campaigns – Expanding reach and increasing brand visibility.

High-End Animated Trailers – Showcasing the project with cinematic storytelling.

Samsung KX Community Event – Organizing a live activation in King’s Cross, London to bring the community together.

This campaign, in partnership with ITV, ultimately led to a complete sellout of the 10,000-piece Thunderbirds NFT collection, marking a successful revival of the classic IP in the Web3 space.