I worked with RTFKT, a pioneering digital fashion and NFT brand under Nike, to enhance their social presence, deepen community engagement, and amplify key brand activations in the Web3 space. As a leader in metaverse fashion, NFT culture, and next-gen collectibles, RTFKT needed a strategy that merged hype, storytelling, and interactive engagement, ensuring their audience remained at the cutting edge of digital culture.

Key contributions included:

Community Building & Engagement – Strengthened connections within RTFKT’s global Web3 community, fostering deeper engagement across Twitter, Discord, and social platforms.

Hyped Activations & Collaborations – Led social campaigns for high-profile launches, including CloneX, CryptoKicks, and exclusive Nike NFT drops, ensuring maximum visibility and audience participation.

Strategic Content & Digital Storytelling – Created and managed content that blurred the lines between gaming, fashion, and Web3 culture, aligning with RTFKT’s futuristic brand identity.

Live Event Execution – Played a key role in on-ground activations, including hosting community events and digital meetups that brought the RTFKT ecosystem to life.

By bridging sneaker culture, NFTs, and digital collectibles, I helped drive brand awareness, audience growth, and community loyalty, ensuring RTFKT remained at the forefront of the metaverse revolution.