At RealFi, I led the social media strategy and execution, focusing on enhancing their digital presence and engagement. I introduced short-form content, optimized their overall social media approach, and developed new creative ideas to drive audience growth.

I played a key role in promoting their presence at Rare Evo, ensuring high visibility and engagement before and during the event. Additionally, I oversaw the entire production of a major content shoot in Nairobi’s CBD, managing everything from pre-production to final execution.

Beyond daily content management, I was responsible for strategizing, ideating, and implementing a more dynamic and results-driven social media presence across all platforms.