At Paris Blockchain Week, I led the entire social media department, overseeing strategy, content, and execution. I was also directly involved in recruiting and building the social media team. During my time at PBW, we achieved record-breaking engagement across all platforms, successfully launched new ticket campaigns (Super Early Bird), and converted high-ticket sales through strategic content and audience targeting. Additionally, I introduced new content formats and developed a comprehensive strategy for their 2024 campaign, ensuring long-term brand growth and community engagement.