As a Social Content Strategist at Input Output (IOHK), my primary focus was on growth, content innovation, and strategy. I introduced short-form content to their social platforms, creating a seamless synergy between long-form and short-form storytelling to maximize engagement. Leading the social media team—including graphic designers, copywriters, social media managers, and video producers—I spearheaded trend-driven content strategies, ensuring IOHK stayed ahead of digital trends. I also developed creative event marketing initiatives, driving traffic to booths, panels, and keynotes while making their events more engaging and interactive for both online and in-person audiences.